Committed Professionals with Proven Sector Expertise
We understand what optometry practices need because we’ve worked with the eyecare sector for years.
Our team has supported practices of all sizes, and we’re guided by insights from practicing optometrists. That means we know how to present clinical services clearly and how to keep your digital presence aligned with your professional standards.
William Doern
William is a seasoned marketing and communications executive with deep roots in the optometry sector. He launched ECP Engage after spending five years working with Avulux, a company that develops precision optical filters for patients who experience migraine and light sensitivity. William’s role at Avulux included marketing support for optometry clinics establishing a migraine sub-specialty. His experience in ECP marketing also spans strategy development, digital communications, social media, branding, collateral and website development, and more.
William is the founder of Anamorphiq, an agency that helps clients build better business through breakthrough digital PR and marketing.
Monta Johnson
Our senior communications strategist, Monta brings her sound counsel and detail-oriented project management skills to every client engagement. She is also an experienced writer and editor who has led communications and PR initiatives in the optometry industry in Canada, the U.S., Australia and New Zealand. Monta was a key member of the team propelling brand visibility for Avulux Migraine & Light Sensitivity Lenses through a disciplined, cost-effective, and measurable B2B strategy, reaching the eyecare provider and migraine patient community alike.
Monta’s career includes 20+ years at some of the biggest PR agencies in the world. She holds a Bachelor of Journalism degree (High Honours) from Carleton University in Ottawa, Canada.