Email Marketing for Optometry Practices
Stay connected with patients and keep your schedule full
Why Email Marketing Still Works
While social media and ads bring in new patients, email is one of the best tools for keeping them. From appointment reminders to seasonal updates, email helps your practice stay top-of-mind and improves patient retention.
We help optometry practices set up and manage email programs that educate, remind, and re-engage patients throughout the year – all without adding extra work for your staff.
Activities Included with Our Email Marketing Service
We manage the setup, content, and automation so your team doesn’t have to.
Email Campaign Strategy
Identify goals, such as education, promotions, and recalls, and build a plan around them.
Automated Messages
Set up appointment reminders, recall emails, and birthday greetings.
Newsletters & Promotions
Share seasonal updates, eyecare tips, and new services.
Patient Segmentation
Customize content based on visit history, age group, or eye health needs.
Mobile-Optimized Templates
Clean, branded designs that work on all devices.
Platform Integration
Compatible with systems you might already be using, like Weave, Solutionreach, RevolutionEHR, and Mailchimp.
Monthly Reporting
Track open rates, click-throughs, and appointments booked.
Benefits of Email Marketing in Your Practice
Improve Patient Retention
Reminders and recalls keep patients coming back.
Reduce No-Shows
Timely confirmations help fill your schedule.
Automate Outreach
Save staff time with reliable, hands-free communication.
Strengthen Patient Relationships
Helpful, consistent communication builds trust and loyalty.
Book a FREE Marketing Discovery Session
You don’t need to manage your marketing alone. We’re here to support your team with tools and strategies tailored to the needs of the modern optometry practice. Share a few details about your practice below and one of our experts will contact you to disucss your needs.